We all have become addicted to social networks, so why shouldn’t businesses do the same. Besides SEO, social networks are a next important step in planning your digital marketing strategy. Considering that almost anyone has an account on Facebook, Twitter or Instagram, we think your business deserves an equal opportunity, and you have more significant chances of someone finding you, than on Google. But, in order to attract and target the audience, you need to complete several steps, which can help you increase traffic and make a transition from window shoppers to actual customers. So, here are some tips and trick which can help you in this process.
Learn how social media operates
Considering that companies are always changing their algorithms, you need to research in details each and every social network and then open a page. When you publish something, your goal is to reach a bigger audience, but small tech obstacles can prevent you in this task. It is essential to discover how you can tag people, publish posts and pictures and engage in conversation with other people. The more tricks you know, the better your reach will be. If you are new to this, you can always watch some YouTube videos to get the ropes.
Follow all people who are commenting, liking and retweeting
Building your virtual database or potential clients is essential. Considering they are already on your page, it means they are interested in your company and the services you are providing. This is an excellent way to gather more followers, who enjoy your content and who are willing to engage in further discussion. You should offer them some compelling content and based on their comments you discover their likes and dislikes.
If your page isn’t active, then no one will know about you and people will soon forget about your business. But, if you offer them fresh content every day, then this will keep them interested. Make sure to have high-quality writers that will provide quality over quantity. Customers what to know about things, techniques and tips, and tricks which will offer them a new insight of fix some of their problems. The articles and posts you publish need to be informative, and they shouldn’t be strictly related to your business. For example, if you are in a fencing industry, you can write articles about types of fences, which one is best for installation and so on.
Run a paid ad
Considering that many social networks have changed their policies, not everyone is going to see your page. Even after you complete previous steps, new algorithms will only provide you 10% reach. In other words, if you have 10,000 followers, only 1,000 will see your posts on their feed. So, this is one of the reasons why you need to run a paid ad. But, luckily, compared to a traditional advertisement, social media marketing isn’t expensive, and for a couple of dollars, you can have a paid ad, where people can get familiar with your company.
Many businesses nowadays have a hard time reaching their audience, and if this is your case, then you need to be strategic and change some things in your marketing. Whether it’s your site or people who are managing your marketing, your goal should be increasing the traffic and attracting more clients. Thought, you may have an idea of what audience you are trying to target, reaching them might be a challenging step. But, before you start acting, you need to develop marketing strategies which will help you in this task, and we are going to show you how.
Get insight from your current clients
Your customers can be a valuable source when it comes to determining the quality of your products and services. This is one of the best ways to understand your ideal customer, and you can collect the valuable data from them. You can understand their age, demographic, gender, and marital status. In this case, you can see their likes and dislikes, fears, habits, and challenges. This will help you understand their what’s important to them and then adjust your service, but also your demands.
Create a database
Once you get an insight and determine your possible clients, it’s time to create a personal database of your ideal customer. You should have several profiles, where you will put personal information about your customers and provide a more in-depth description. This will be your guide when you are looking for your next clients. Client database should offer you a more precise picture and how should you proceed further.
If you have a website, then you must know about SEO, and if you don’t utilize its features, it’s like you don’t exist on the web. A successful SEO requires a lot of skills, which many business owners don’t have. In this case, you should hire an IT company with can help you with this. SEO basically ranks your site on Google page and makes it visible to other people. Considering that many people check out things online before they visit brick and mortar stores, having a successful and optimized website is a must nowadays.
Don’t neglect social networks
Social networks are a powerful source of potential customers. Nowadays, you can’t find a person who doesn’t have a social network account. In this way, you can reach a global audience, without spending too much money on expensive marketing campaigns. Open a page and keep it updated because you need to engage your audience. You can always post some exciting content, regardless of your line of business, this will keep them interested.
Be available on smartphones
Considering that people have replaced computers for a smartphone, it’s a good idea to have your app, where people can browse your products and services. If you don’t want to make an app, then you need to create a mobile-friendly website, to facilitate this experience to your customers. Here there are many options you can explore, such as geo-targeting.
Nowadays, everything has become virtual, and digital marketing should be an essential part of your company if you want to succeed. Consumers and potential clients are always online, and you should be able to reach you at any moment. But, when you are developing your business, and thinking about digital marketing and its strategies, this issue can quickly become overwhelming. In short, a digital plan is a series of actions that will help you achieve your goals using online marketing. The term strategy can be intimidating, but, it’s quite simple to understand and here are some strategies you should apply to your business.
Build a buyer’s database
Regardless of your marketing strategy, online or offline, you need to know who you are marketing to. One of the best marketing strategies is built based on buyers’ personas. In this case, you are identifying your potential clients using your current customers. A buyer persona is your ideal client, and it can be created only through researching, analysis and interviewing. Keep in mind that you need real information, using the actual data. To get a detailed picture, you shouldn’t only focus on your customers, but also people they interact with. Get their location, age, gender, job title and income.
Identify your goals and tools you should use
If you have clear goals ahead of you, then you will able to reach them quickly. For example, if you want to increase your online revenue by 20%, then you should generate more lead and boost them up to 50%, via a website. It’s up to you what kind of tools you will use. But, there are a lot of programs available online which can help you measure the statistics. The essential thing is to measure your effectiveness. For example, this statistic will help you remedy your mistakes and improve things that are lacking.
Create a content creation plan
First of all, you need to know what you are trying to achieve with your content. But, it needs to be informative and providing additional information and tips that will be valuable to future readers. Your audience needs to recognize the quality over quantity, and you need to deliver them well-structured articles, that includes title, format, and goal. Once you provide these three, you can add promotion channels and why are you writing the article.
Analyze your past
If your digital strategy didn’t work well in the past, then you need to change something and learn from your mistakes. The best way to find out about the failures is through your customers. If you see that some strategy isn’t working, eliminate it immediately and start creating a new one. In this way, you will cut your losses and stop losing money.
If you are running a company or small business, then you need to implement various marketing strategies to enhance your sale and attract more customers. Considering that market is unpredictable nowadays, this can be a challenging task. But, if you are not ready to learn and improve your skills, then your customers will get tired of you and eventually find a better business opportunity. It doesn’t matter if you already have a basic marketing plan, there are so many things you can enhance, and we are going to show you how.
Pay attention to your competitors
One of the best ways to improve your marketing strategy is to learn from competitors and find out that they are doing to attract new clients. Try to focus on the same businesses and learn about their tactics because if you are in the same industry, then those tricks might work for you. For example, if you see your competitors regularly publish ads on Facebook, then you should do the same. Regular Facebook ads may indicate that your competitors see a profit on social media and the same goes for you. If you run an ad, then you may experience the same benefits.
Look for testimonials
It’s a common thing nowadays that people read reviews before they buy some product. They want to know whether the product is worthy of spending the money, but also check out the competition and their offer. In this case, you want to know what the others have that you don’t, but also this will give you an insight into their service and chance to improve yours. You should ask your regular customers to review your products and service and then publish them in visible places, but also add them to your website. If you have a site, then you should have a dedicated review page. In this way, you are learning from your clients, and this will help you significantly to improve your services.
Utilize social media
You probably know by now that social media marketing is essential for your business, but merely having an account won’t be enough. You need to engage more to bring back clients. The first thing you should do is to keep your account updated and accurate. If something about your company changes, you need to change your profile media page as well. Make sure to include your website, logo, address and working hours. Next, post fresh content daily and keep your audience interested in your products and services. You don’t have to write only about your company, offer your readers some useful tips and tricks as well.
Get out of store
Regardless if you are having a home-based business or an actual store, it is essential for customers to know you and your company. So, if they won’t come to you, then you need to go out and find them. You should visit local events and expos and get people familiar with your business and products.
Marketing is the main essence of every business, and without it, the company will be ruined. In order to sell your services, you need to promote them first, and this is where marketing comes. So, for business owners who are looking forward to boosting their productivity and revenue, we provided some answers. If you think that marketing is complicated, then you are mistaken. You would be amazed how with a little bit of effort, you can accomplish excellent results. So, here are some top tips you should apply.
Enhance your posts on social media
If you have a social media account or page, then you need to increase the number of your posts. Businesses have a lot of challenges ahead of them, and their message isn’t always delivered. Based on last research, Facebook is only showing 6% of business adds and Instagram only 10%. This means you need to give your content a paid boost. If your page has more than 100 likes, a boost button will appear at the bottom of each post. You need only $30, and your message will be displayed to more than thousands of users.
Engage with your audience
Regardless of what social network you are using, you need to interact with your audience in order to have more followers. Don’t just publish posts and tweet because your audience needs to see you are interested in their opinion. You can also engage with other companies and add your thoughts. You can also add thoughts and provide then additional advice.
Explain your business in one sentence
Marketing a powerful tool which can add immense value to your business. You need to intrigue your potential clients and keep them interested, and there is no better way than explaining your business in one sentence. Unfortunately, many people neglect this thing, but when people are browsing the web and site, your tagline should attract their attention, and that’s an initial step.
Think outside the box
Even though many business owners are fascinated with digital marketing, there are still some old ways which can help you reach your audience. For example, you can try the outdoor advertising. You can use pay for performance billboard, and in this case, you only pay the billboard agency only if you generate the sales from that billboard. You can book a 1hr free meeting and get familiar with their services. In this way, you are reaching the audience that outside the virtual world.